Smoke Free Mumbai (SFM) Campaign associated with various colleges festivals in Mumbai with the objective of increasing awareness for the Smoke Free Mumbai campaign and reach out to the youth of Mumbai at a large scale. The main aim was to form a youth support group for the campaign and promote the cause of highlighting the hazards of passive smoking and educating the general public about the Smoke Free Public Places Law passed on 2nd October 2008. It is vital for the Smoke Free Mumbai campaign to generate proactive action from Mumbai citizens towards preventing instances of smoking in public places and to help in building public support towards “Aamchi Mumbai Smoke Free Mumbai”. Also, with an increasing number of tobacco users across the country, it is imperative to build youth support for a movement targeted at protecting the health of millions.
The campaign kick started in the month of December with Mithibai College Festival “Kshitij” and enthused to Sydenham College Festival “Brouhaha”. In the month of January SFM associated with Medical & Engineering college festivals which included KEM college festival, ”Aavishkaar” and VJTI college festival “Pratibimb”. Also with BGIMS, a management College. SFM is also associating with Nair College festival & J J Medical college festival coming up in February and March respectively.
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